5 Areas in Which a Digital Marketing Consultancy Can Help You Win

“Marketing is no longer about the stuff you sell, but the stories you tell.”

~ Seth Godin

Today, the online world has opened up many ways and paths to take your brand and share its story with relevant people.

But the number of channels present is overwhelming.

You have to work differently to grow on every channel you choose.

Doing all of this can be a lot of work to do all alone.

You have to know everything about them and know how to use them for your firm’s good.

A Digital Marketing Consultancy can make this work easy for you.

Here are 5 (out of the many) channels they help you use to reach your audience and grow your business:

• Search Engine Optimization

“61% of marketers believe that SEO is the key to online success.”

~ Safari Digital, 63 SEO Statistics for 2023 That Matter for Your Business

They have a good reason for doing so.

Search Engine Optimization sets up your website to rank for the search keywords/ terms you want.

It lets you reach your target audience and move them forward in their buying journey.

Digital Marketing Consultancies do the following to reserve the top spot in search results:

1. Search and collect short, medium, and long-tail keywords relevant to your business.

2. Optimize your website’s Title Tags, Meta Descriptions, Headers Tags, and Content. 

They even check for site speed and mobile responsiveness.

3. Build your authority by getting backlinks from high-ranking websites (Off-page SEO).

4. Optimize your website for local search results.

5. Keep a close eye on the website’s performance and plan the next steps.

• Pay Per Click Advertising

“Businesses that combine SEO with PPC advertising see 25% more clicks and 27% higher profits compared to those that use a single-channel approach.”

~ Safari Digital, 63 SEO Statistics for 2023 That Matter for Your Business

Yes. PPC gives your organic SEO efforts the little boost it needs to win the keyword and category.

Ads help you improve your brand’s visibility and recall.

They encourage people to make purchasing decisions (be it filling out a form or buying a product) and let you retarget them.

A Digital Marketing Consultancy will work on these things to craft ROASty Ads for your brand:

1. Set up an account on Google and Bing Ads.

2. Fix a Budget and Play with various ad types (Search, Display, Video, and Shopping).

3. Fine-tune your bids to set up your ad to rank for the keywords you want.

4. Test, Test, and Optimize your ads to bring you the best ROI.

5. Make your Landing Pages ready to delight customers and convert them.

• Social Media Marketing

“Social Media is the preferred platform for 30% of online shoppers.”

~ Finances Online, 75 Essential Ecommerce Statistics: 2021 Data and Market Share Analysis

At first, social media was a place to connect with people you knew, talk to them, and sell to them.

But today, it is much more than that.

It’s a way for brands to become more human.

It helps them to share value, build relationships, and create an experience.

A Digital Marketing Consultancy can work to let your brand turn into a social being:

1. Choose the right marketing mix for your firm (based on which social media platforms your target audience uses).

2. Make a presence on them. 

Engage with people, offer customer service, and promote through Content and activities like Organic Campaigns, Paid Ads, and Influencer Marketing.

3. Build Communities of people (customers, partners, and investors) who align with you and are interested in your work.

4. Put a plan together for your team to follow in times of crisis.

Content Marketing

“72% reported their business views content as a core business strategy.” 

~ Smart Thinking, Content Marketing—Statistics, Evidence and Trends

Yes. Content lets you give value, solve for, and delight your customer in all stages, at all places.

It’s the core element of all your channels (be it SEO, social media, paid ads, emails – you name it!)

Digital Marketing Consultancies do these things to help you bring the King to your court:

1. Build a Strategy (the most crucial step). They highlight:

• What type of content your audience prefers,
• What you can create,
• Where you will post (Channels),
• How will you promote it, and
• How will it contribute to your goals? 

2. Play with various types of Content (Blog Posts, Infographics, Videos, and Podcasts) that align with your personality, voice, and values.

3. Distribute those formats on relevant channels and promote them.

4. Watch closely how the content is performing and take steps to improve.

5. Repurpose your top-performing content into different formats and share them on the right media.

• Email Marketing

“74% of email marketers report having a good or excellent ROI.” 

~ Cognique, Email Marketing Statistics

Well, it does work wonders for customers of all stages.

You can use it to share your knowledge (blogs), solve for them (recommendations and service), show them what you do (product and team), and get business from them (promotions, offers, and referrals).

A Digital Marketing Consultancy will do these things to bring that magic ROI to your firm:

1) Guide you to segment your list based on your buyer’s lifecycle: 

• Pre-purchase (awareness and consideration)
• Purchase (decision), and
• Post-purchase (loyalty, resale, and customer service).

2) Tweak your emails based on the lifecycle and their interests.

3) Bring in automation to help you ace the art of crafting and sending emails.

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To sum it up, a Digital Marketing Consultancy enables your brand to give a 360 experience to its customers through various channels.

They help you build a presence on all the channels in the mix and use it to engage, connect, and boost your firm’s growth and goodwill.

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Pandora’s Box is a Top Consulting Firm For Startups that guides startups and emerging corporates to unbox the right marketing mix and build strategies for each channel.