by Pandoras Box | Apr 12, 2023 | Mili's Articles
“Nearly two-thirds of small businesses invest in branding efforts to improve their visibility and recognition in the market.” ~ Clutch. We can see that branding is not an additional endeavour for your business. It’s a crucial function that will set...
by Pandoras Box | Mar 23, 2023 | Mili's Articles
Age is just a number. Well, I beg to differ because, in today’s time, it is more than that. It’s a cohort that shares preferences, beliefs, needs, and life experiences. Businesses have adopted this market segmentation form (age segmentation) to build brands that...
by Pandoras Box | Mar 17, 2023 | Mili's Articles
“34% of startups don’t survive because they lack a product market fit, 22% because they struggle in their marketing endeavours, and 18% don’t have a team they want, to support their aspirations and work on.” Quite disheartening to hear, right?...
by Pandoras Box | Mar 3, 2023 | Mili's Articles
“Every interaction, in any form, is branding.”~ Seth Godin A lot of work goes into bringing a brand to life in each step you take, in every word you say, and in everything you do. You first draw a rough picture of what your brand will be and how you want people...
by Pandoras Box | Feb 24, 2023 | Mili's Articles
“Marketing is no longer about the stuff you sell, but the stories you tell.” ~ Seth Godin Today, the online world has opened up many ways and paths to take your brand and share its story with relevant people. But the number of channels present is overwhelming. You...
