Blogs

“Marketing is no longer about the stuff you sell, but the stories you tell.” ~ Seth Godin Today, the online world has opened up many ways and paths to take your brand and share its story with relevant people. But the number of channels present is overwhelming. You...

"Business opportunities are like buses. There's always another one coming." ~ Richard Branson. But to board the bus that will take you where you want to go or an even better place, you have to wait at the stop, ready with your luggage. You can call over your family or...

"Branding is the art of aligning." You need to align your values, the audiences' interests, brand's personality into messages. You need to align all the messages that will go out and all the channels you will use to spread them. That's what brand marketing is about -...

The way markets behave, the emergence of new channels, how consumers buy and engage online, and their relationships with brands. Businesses have to know about each of these changes and figure out how they will affect them (in a good or a bad way), and how you can use...

As a founder, you know what it means to have a co-founder by your side. If I put it in numbers, it's twice everything: twice the time given and efforts made for your business's growth twice the talent, twice the strength and twice the speed at which you can scale When...

Lately, I have heard a lot of noise about the ‘startup bubble’, as the non-startup enthusiasts would like to call it. That it will soon burst, and all investments, ecosystem players, and entities affiliated with the startup ecosystem will lose their money, resources,...

As against popular opinion, impressing rural audience is not an easy task. They are the first ones to call you out or question your motives behind an activity or an action. However, on the bright side, they are the last ones to lose faith in you and your capability,...

Albert Einstein once said, “I have no special talents. I am only passionately curious.”  Passion is the biggest driving force in anyone’s life. It is said that a life without passion is a life ill-lived! We have seen many people rise to fame as...

What is Choice? Let us look at the dictionary meaning first, “the act of picking or deciding between two or more possibilities” or “the opportunity or power to make a decision”. Contrary to what the meaning of this word, Choice stands for, we surely have...

Did you know that India has been a regular contributor to the gig economy since long? You must be wondering what, how and when? Well, for that I will first explain - what is the meaning of the gig (economy) in a layman’s term. Gig (Economy) is nothing but hiring the...