
Blogs
Unbox Insights

Market Segmentation: How Brands Can Define the Market in Age Groups
Age is just a number. Well, I beg to differ because, in today’s time, it is more than that. It’s a cohort that shares preferences, beliefs, needs, and life experiences. Businesses have adopted this market segmentation form (age segmentation) to build brands that...

5 Challenges a Business Consultancy Help a Startup Overcome Amazingly
"34% of startups don't survive because they lack a product market fit, 22% because they struggle in their marketing endeavours, and 18% don't have a team they want, to support their aspirations and work on." Quite disheartening to hear, right? A Startup needs to focus...

5 Reasons You Need a Brand Consultancy Service
“Every interaction, in any form, is branding.”~ Seth Godin A lot of work goes into bringing a brand to life in each step you take, in every word you say, and in everything you do. You first draw a rough picture of what your brand will be and how you want people...

5 Areas in Which a Digital Marketing Consultancy Can Help You Win
“Marketing is no longer about the stuff you sell, but the stories you tell.” ~ Seth Godin Today, the online world has opened up many ways and paths to take your brand and share its story with relevant people. But the number of channels present is overwhelming. You...

5 Things Business Consultancy Services Help You Do To Build a Strong Foundation
"Business opportunities are like buses. There's always another one coming." ~ Richard Branson. But to board the bus that will take you where you want to go or an even better place, you have to wait at the stop, ready with your luggage. You can call over your family or...

6 Brand Marketing Activities You Need To Know About!
"Branding is the art of aligning." You need to align your values, the audiences' interests, brand's personality into messages. You need to align all the messages that will go out and all the channels you will use to spread them. That's what brand marketing is about -...

5 Things Marketing Consulting Firms Help You Do
The way markets behave, the emergence of new channels, how consumers buy and engage online, and their relationships with brands. Businesses have to know about each of these changes and figure out how they will affect them (in a good or a bad way), and how you can use...

How to Pick the Right Co-Founder?
As a founder, you know what it means to have a co-founder by your side. If I put it in numbers, it's twice everything: twice the time given and efforts made for your business's growth twice the talent, twice the strength and twice the speed at which you can scale When...

The next decade will usher in a renewed societal order
At the beginning of the year, I wanted to write a blog about what 2020 and the decade at large holds for us, but I was really overwhelmed with all the great articles that beat me to it. Now 3 months into the decade a lot has changed and I am sure we all are...

Rugby and the Game of Life!
On a recent flight I started watching a game of rugby and noticed many similarities to our professional lives. Hoping this will help you look at life with a new lens. Let me start by explaining the game of Rugby. I am sure there are many like me, who do not fully...

Thank life and get into action!
I am at the Charles De Gaulle, Paris airport waiting to board a flight to Bristol, UK and I have 3 hrs to go. I am surrounded by the hustle bustle of life, like any other airport, but the difference is that I have time and I am not running to the gate (like I usually...

Leadership: The power of Vertical Alignment
Some time back I wrote a blog about the "Inner Values" and how it differentiates a leader from an outstanding leader. (link to the previous post). I got some great feedback about the post and I thank you all for the same. In the feedback some of you also...

The ‘inner core’ is the most critical aspect of a great leader. Warren Buffett also believes in it!
Last night (IST) I was up watching Warren Buffett live at the telecast of the Berkshire Hathaway Annual Shareholders Meeting. Though I have seen many Warren Buffett videos, but watching the man live was a different feeling. Of the many golden nuggets that were...

Cybersecurity. Is it your board’s number one agenda?
Published in CIO Review Magazine (Apr'17 edition, Pg 16). In 1955, the famous author Issac Asimov wrote a book titled ‘Risk’. The book was about how robots were needed to take on a dangerous experiment to safe guard humans. But as the story progressed, the team...

The New Normal for Enterprise Software
Published in the CIO Review Magazine (Pg No. 16): http://www.cioreviewindia.com/magazines/sap-special-may-2016/ It’s a Sunday morning. James, the CEO of a mid-size company, Mountain Inc., is at the airport lounge waiting to catch his connecting flight. He has...

THE START-UP BUBBLE
Lately, I have heard a lot of noise about the ‘startup bubble’, as the non-startup enthusiasts would like to call it. That it will soon burst, and all investments, ecosystem players, and entities affiliated with the startup ecosystem will lose their money, resources,...

MARKETING WITH THE RURAL
As against popular opinion, impressing rural audience is not an easy task. They are the first ones to call you out or question your motives behind an activity or an action. However, on the bright side, they are the last ones to lose faith in you and your capability,...

PASSION
Albert Einstein once said, “I have no special talents. I am only passionately curious.” Passion is the biggest driving force in anyone’s life. It is said that a life without passion is a life ill-lived! We have seen many people rise to fame as...

CHOICE
What is Choice? Let us look at the dictionary meaning first, “the act of picking or deciding between two or more possibilities” or “the opportunity or power to make a decision”. Contrary to what the meaning of this word, Choice stands for, we surely have...

IS IT TIME FOR INDIA TO EMBRACE THE GIG ECONOMY
Did you know that India has been a regular contributor to the gig economy since long? You must be wondering what, how and when? Well, for that I will first explain - what is the meaning of the gig (economy) in a layman’s term. Gig (Economy) is nothing but hiring the...
USEFUL LINKS
LEAVE YOUR MESSAGE