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4 Key steps to Effective Strategic Planning [Learn from Top Consulting Firm]
“20% of new startups fail within their first year, and around 50% fail within their first five years.” ~ as per a study by Small Business Administration. What's the reason behind this? They don't have a strategic plan to guide them on - How to research a market,...
5 Easy Steps to Build a Brand Positioning for Your Startup
"81% of consumers need to be able to trust a brand to buy from it." "59% of them prefer to buy products from brands they're familiar with", and "64% of them have a relationship with a brand due to shared values." How can you achieve all of the above? Here's where...
Building a Strong Brand Identity for Your Startup from Day 1
Consistent brand presentation across all platforms can increase revenue by up to 23%. 88% of consumers believe businesses with a clear purpose and strong brand identity can positively impact society. Companies with strong brand identity outperform their competitors by...
5 Top Trends a Marketing Consulting Firm Can Help You Leverage
A new to engage, expand, and grow your business is born with every change in consumers' habits and the market's behaviour. What's overwhelming is that all these new ways (trends) ask for different strategic planning and implementation. Simply put, they all will lead...
4 Easy Steps for Finding a Top Consulting Firm for Your Startup
We shared many times why you need a consulting firm for your business. It is for strategic planning to: Build a strong foundation (business and revenue model, team, steady cash flow, and brand) Grow and scale (expand market and business, adapt to changes, grow...
Brand Consulting Services VS. In-House Branding: Which is Right for you Startup or Emerging Corporate ?
"Nearly two-thirds of small businesses invest in branding efforts to improve their visibility and recognition in the market." ~ Clutch. We can see that branding is not an additional endeavour for your business. It's a crucial function that will set how you will appear...
Market Segmentation: How Brands Can Define the Market in Age Groups
Age is just a number. Well, I beg to differ because, in today’s time, it is more than that. It’s a cohort that shares preferences, beliefs, needs, and life experiences. Businesses have adopted this market segmentation form (age segmentation) to build brands that...
5 Challenges a Business Consultancy Help a Startup Overcome Amazingly
"34% of startups don't survive because they lack a product market fit, 22% because they struggle in their marketing endeavours, and 18% don't have a team they want, to support their aspirations and work on." Quite disheartening to hear, right? A Startup needs to focus...
5 Reasons You Need a Brand Consultancy Service
“Every interaction, in any form, is branding.”~ Seth Godin A lot of work goes into bringing a brand to life in each step you take, in every word you say, and in everything you do. You first draw a rough picture of what your brand will be and how you want people...
5 Areas in Which a Digital Marketing Consultancy Can Help You Win
“Marketing is no longer about the stuff you sell, but the stories you tell.” ~ Seth Godin Today, the online world has opened up many ways and paths to take your brand and share its story with relevant people. But the number of channels present is overwhelming. You...
5 Things Business Consultancy Services Help You Do To Build a Strong Foundation
"Business opportunities are like buses. There's always another one coming." ~ Richard Branson. But to board the bus that will take you where you want to go or an even better place, you have to wait at the stop, ready with your luggage. You can call over your family or...
6 Brand Marketing Activities You Need To Know About!
"Branding is the art of aligning." You need to align your values, the audiences' interests, brand's personality into messages. You need to align all the messages that will go out and all the channels you will use to spread them. That's what brand marketing is about -...
5 Things Marketing Consulting Firms Help You Do
The way markets behave, the emergence of new channels, how consumers buy and engage online, and their relationships with brands. Businesses have to know about each of these changes and figure out how they will affect them (in a good or a bad way), and how you can use...
How to Pick the Right Co-Founder?
As a founder, you know what it means to have a co-founder by your side. If I put it in numbers, it's twice everything: twice the time given and efforts made for your business's growth twice the talent, twice the strength and twice the speed at which you can scale When...
The next decade will usher in a renewed societal order
At the beginning of the year, I wanted to write a blog about what 2020 and the decade at large holds for us, but I was really overwhelmed with all the great articles that beat me to it. Now 3 months into the decade a lot has changed and I am sure we all are...
Rugby and the Game of Life!
On a recent flight I started watching a game of rugby and noticed many similarities to our professional lives. Hoping this will help you look at life with a new lens. Let me start by explaining the game of Rugby. I am sure there are many like me, who do not fully...
Thank life and get into action!
I am at the Charles De Gaulle, Paris airport waiting to board a flight to Bristol, UK and I have 3 hrs to go. I am surrounded by the hustle bustle of life, like any other airport, but the difference is that I have time and I am not running to the gate (like I usually...
Leadership: The power of Vertical Alignment
Some time back I wrote a blog about the "Inner Values" and how it differentiates a leader from an outstanding leader. (link to the previous post). I got some great feedback about the post and I thank you all for the same. In the feedback some of you also...
The ‘inner core’ is the most critical aspect of a great leader. Warren Buffett also believes in it!
Last night (IST) I was up watching Warren Buffett live at the telecast of the Berkshire Hathaway Annual Shareholders Meeting. Though I have seen many Warren Buffett videos, but watching the man live was a different feeling. Of the many golden nuggets that were...
Cybersecurity. Is it your board’s number one agenda?
Published in CIO Review Magazine (Apr'17 edition, Pg 16). In 1955, the famous author Issac Asimov wrote a book titled ‘Risk’. The book was about how robots were needed to take on a dangerous experiment to safe guard humans. But as the story progressed, the team...