by Pandoras Box | Sep 9, 2024 | Mili's Articles
With highly competitive markets of today, when businesses are trying their level best to win the market through their products, emotional branding has come up as one of the strong tools of customer loyalty. Unlike the traditional branding that is more centered on the...
by Pandoras Box | Aug 23, 2024 | Mili's Articles
Close your eyes for a moment and imagine yourself enjoying an orchestra – The joyful notes of a violin, the soothing tone of a flute, the radiant music of the Xylophone, and the upbeat mood of a Brass – Each instrument capable of producing a nice tune of...
by Pandoras Box | Jul 31, 2024 | Mili's Articles, Uncategorized
An average of 23% of the marketing budget goes to waste due to ineffective targeting”, according to a statistic by the ANA. Imagine your cat food ads appearing in front of someone with dogs, or your ad of sweet boxes reaching to a person with diabetes. Ineffective...
by Pandoras Box | Jul 12, 2024 | Mili's Articles
It is not often we find founders of startups take a step down as CEOs of their start-ups to give way to a new, sometimes aggressive thought process in the form of a new CEO. This change, however, often comes at the heels of that start-up bleeding to death or on...
by Pandoras Box | Jul 5, 2024 | Mili's Articles
What happens to a generic resume you receive for a job position open at your firm?You will check it once and simply put it aside with a pile of other such resumes. You do so because you couldn’t find anything that highlighted how your firm will benefit from hiring...
by Pandoras Box | Jun 27, 2024 | Mili's Articles
We always hear this phrase, “Go Big or Go Home.” where going Big is the only choice that points towards victory. But from a business standpoint, both decisions are equally wise and fruitful. That’s what we have observed working as a brand marketing agency...