by Pandoras Box | Mar 23, 2023 | Mili's Articles
Age is just a number. Well, I beg to differ because, in today’s time, it is more than that. It’s a cohort that shares preferences, beliefs, needs, and life experiences. Businesses have adopted this market segmentation form (age segmentation) to build brands that...
by Pandoras Box | Mar 17, 2023 | Mili's Articles
“34% of startups don’t survive because they lack a product market fit, 22% because they struggle in their marketing endeavours, and 18% don’t have a team they want, to support their aspirations and work on.” Quite disheartening to hear, right?...
by Pandoras Box | Mar 3, 2023 | Mili's Articles
“Every interaction, in any form, is branding.”~ Seth Godin A lot of work goes into bringing a brand to life in each step you take, in every word you say, and in everything you do. You first draw a rough picture of what your brand will be and how you want people...
by Pandoras Box | Feb 24, 2023 | Mili's Articles
“Marketing is no longer about the stuff you sell, but the stories you tell.” ~ Seth Godin Today, the online world has opened up many ways and paths to take your brand and share its story with relevant people. But the number of channels present is overwhelming. You...
by Pandoras Box | Feb 8, 2023 | Mili's Articles
“Business opportunities are like buses. There’s always another one coming.” ~ Richard Branson. But to board the bus that will take you where you want to go or an even better place, you have to wait at the stop, ready with your luggage. You can call...
by Pandoras Box | Feb 1, 2023 | Mili's Articles
“Branding is the art of aligning.” You need to align your values, the audiences’ interests, brand’s personality into messages. You need to align all the messages that will go out and all the channels you will use to spread them. That’s...
