by Pandoras Box | Mar 3, 2023 | Mili's Articles
“Every interaction, in any form, is branding.”~ Seth Godin A lot of work goes into bringing a brand to life in each step you take, in every word you say, and in everything you do. You first draw a rough picture of what your brand will be and how you want people...
by Pandoras Box | Feb 24, 2023 | Mili's Articles
“Marketing is no longer about the stuff you sell, but the stories you tell.” ~ Seth Godin Today, the online world has opened up many ways and paths to take your brand and share its story with relevant people. But the number of channels present is overwhelming. You...
by Pandoras Box | Feb 8, 2023 | Mili's Articles
“Business opportunities are like buses. There’s always another one coming.” ~ Richard Branson. But to board the bus that will take you where you want to go or an even better place, you have to wait at the stop, ready with your luggage. You can call...
by Pandoras Box | Feb 1, 2023 | Mili's Articles
“Branding is the art of aligning.” You need to align your values, the audiences’ interests, brand’s personality into messages. You need to align all the messages that will go out and all the channels you will use to spread them. That’s...
by Pandoras Box | Jan 23, 2023 | Mili's Articles
The way markets behave, the emergence of new channels, how consumers buy and engage online, and their relationships with brands. Businesses have to know about each of these changes and figure out how they will affect them (in a good or a bad way), and how you can use...
by Pandoras Box | Dec 1, 2022 | Mili's Articles
As a founder, you know what it means to have a co-founder by your side. If I put it in numbers, it’s twice everything: twice the time given and efforts made for your business’s growth twice the talent, twice the strength and twice the speed at which you...