Marketing Strategy
“Your brand is a story unfolding across all customer touchpoints.”
~ Jonah Sachs
If you read a good story, you will find that the main message or emotions have been brought to light at different stages through a series of events.
Similarly, for a brand to grow, it has to plan and be present (consistently) at the right places where its customers will come in the various stages of their journey.
We help you craft a 360° Marketing Strategy that focuses on:
Market Analysis – We first help you list your brand’s tangible (product) and intangible (experience, vision, and values) assets.
Then, we do primary and secondary research to find your ideal target market and know more about it.
Brand Marketing Strategy – We use the insights from the first step to dive deeper and find more elements you will need to build and grow your brand.
We identify these:
- The segment of your target market (SOM) to address
- Your brand’s competitors
- Your SWOT
- The positioning that your customer’s value
Marketing Plan – We work with you to break down your vision into short-term, achievable goals.
We then put together a plan that shares the budget, timeline, marketing mix (traditional & digital), campaigns, and tactics we will use to get to your goals.
Here are the digital marketing services we offer:
- Content Marketing
- Social Media Marketing
- Search Engine Optimization
- Email Marketing
- Paid Advertising
- Website Building
- Graphic Designing
- Account-based Marketing
Analyze & Repeat – We periodically review the plan to check if we are on track, to analyze the trends and changes, and optimize the plan to help you reach the top faster.