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  • Home
  • Who we are
  • What we do
    • Brand Marketing Strategy
    • Marketing Strategy
    • Business Strategy
  • Mentorship
  • Resources
    • Blogs
    • Training / Masterclass
    • News & Media
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Why Customer Experience is Central to Modern Brand Marketing

Why Customer Experience is Central to Modern Brand Marketing

by Pandoras Box | Oct 21, 2024 | Mili's Articles, Uncategorized

Customer experience is something that in today’s very competitive landscapes, differentiates one brand from the other. With the constant rise in communication channels through which customers interact with brands and increasing expectations, it is nothing but the...
The Role of Emotional Branding in Building Customer Loyalty

The Role of Emotional Branding in Building Customer Loyalty

by Pandoras Box | Sep 9, 2024 | Mili's Articles

With highly competitive markets of today, when businesses are trying their level best to win the market through their products, emotional branding has come up as one of the strong tools of customer loyalty. Unlike the traditional branding that is more centered on the...
Omnichannel Strategy: 4 Steps to Build one for your Brand

Omnichannel Strategy: 4 Steps to Build one for your Brand

by Pandoras Box | Aug 23, 2024 | Mili's Articles

Close your eyes for a moment and imagine yourself enjoying an orchestra – The joyful notes of a violin, the soothing tone of a flute, the radiant music of the Xylophone, and the upbeat mood of a Brass – Each instrument capable of producing a nice tune of...
How to Build an Ideal Customer Profile in 4 Easy Steps

How to Build an Ideal Customer Profile in 4 Easy Steps

by Pandoras Box | Jul 31, 2024 | Mili's Articles, Uncategorized

An average of 23% of the marketing budget goes to waste due to ineffective targeting”, according to a statistic by the ANA. Imagine your cat food ads appearing in front of someone with dogs, or your ad of sweet boxes reaching to a person with diabetes. Ineffective...
Founder vs. CEO: What does your Startup Need?

Founder vs. CEO: What does your Startup Need?

by Pandoras Box | Jul 12, 2024 | Mili's Articles

It is not often we find founders of startups take a step down as CEOs of their start-ups to give way to a new, sometimes aggressive thought process in the form of a new CEO.  This change, however, often comes at the heels of that start-up bleeding to death or on...
Value Proposition: 5 Steps to Craft a Compelling Statement for your Brand

Value Proposition: 5 Steps to Craft a Compelling Statement for your Brand

by Pandoras Box | Jul 5, 2024 | Mili's Articles

What happens to a generic resume you receive for a job position open at your firm?You will check it once and simply put it aside with a pile of other such resumes. You do so because you couldn’t find anything that highlighted how your firm will benefit from hiring...
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