by Pandoras Box | Jun 12, 2023 | Mili's Articles
We shared many times why you need a consulting firm for your business. It is for strategic planning to: Build a strong foundation (business and revenue model, team, steady cash flow, and brand) Grow and scale (expand market and business, adapt to changes, grow...
by Pandoras Box | Apr 12, 2023 | Mili's Articles
“Nearly two-thirds of small businesses invest in branding efforts to improve their visibility and recognition in the market.” ~ Clutch. We can see that branding is not an additional endeavour for your business. It’s a crucial function that will set...
by Pandoras Box | Mar 23, 2023 | Mili's Articles
Age is just a number. Well, I beg to differ because, in today’s time, it is more than that. It’s a cohort that shares preferences, beliefs, needs, and life experiences. Businesses have adopted this market segmentation form (age segmentation) to build brands that...
by Pandoras Box | Mar 17, 2023 | Mili's Articles
“34% of startups don’t survive because they lack a product market fit, 22% because they struggle in their marketing endeavours, and 18% don’t have a team they want, to support their aspirations and work on.” Quite disheartening to hear, right?...
by Pandoras Box | Mar 3, 2023 | Mili's Articles
“Every interaction, in any form, is branding.”~ Seth Godin A lot of work goes into bringing a brand to life in each step you take, in every word you say, and in everything you do. You first draw a rough picture of what your brand will be and how you want people...