by Pandoras Box | May 24, 2024 | Mili's Articles
Imagine a story with the perfect plot and climax, but you haven’t defined the protagonist well.He doesn’t have a clear purpose that drives him and his voice and personality are generic. He’s no different than the many characters in your story.What happens then? Your...
by Pandoras Box | May 9, 2024 | Mili's Articles
The main character under the spotlight, the pink lotus among the green, and the vehicle with a red light on a crowded street – – That’s what your firm is when it has a robust brand positioning statement under its wing. Some statistics highlight that firms see a 26%...
by Pandoras Box | May 3, 2024 | Uncategorized, Mili's Articles
A concept in Ikigai highlights that a strong network of people is the foundation of a long and prosperous journey. It’s not only true for life but for businesses as well. Your customers, employees, partners, suppliers, investors, mentors, and many more people...
by Pandoras Box | Apr 29, 2024 | Mili's Articles
Everything today is changing at a never-before-seen pace, including the shift in consumers’ behavior and preferences. They are no longer interested in brands that offer them the best deal but ones that go beyond it – ones that align with their...
by Pandoras Box | Mar 13, 2024 | Mili's Articles
The Emotional Connect Equation Influencer Marketing nowadays has become a buzzword every brand wants to go after. But it is not a new concept and has been around in different forms for ages – brand ambassadors, celebrity endorsements, and testimonials. However,...