Blogs
Unbox Insights
The Role of Emotional Branding in Building Customer Loyalty
With highly competitive markets of today, when businesses are trying their level best to win the market through their products, emotional branding has come up as one of the strong tools of customer loyalty. Unlike the traditional branding that is more centered on the...
Omnichannel Strategy: 4 Steps to Build one for your Brand
Close your eyes for a moment and imagine yourself enjoying an orchestra - The joyful notes of a violin, the soothing tone of a flute, the radiant music of the Xylophone, and the upbeat mood of a Brass - Each instrument capable of producing a nice tune of their own,...
How to Build an Ideal Customer Profile in 4 Easy Steps
An average of 23% of the marketing budget goes to waste due to ineffective targeting”, according to a statistic by the ANA. Imagine your cat food ads appearing in front of someone with dogs, or your ad of sweet boxes reaching to a person with diabetes. Ineffective...
Founder vs. CEO: What does your Startup Need?
It is not often we find founders of startups take a step down as CEOs of their start-ups to give way to a new, sometimes aggressive thought process in the form of a new CEO. This change, however, often comes at the heels of that start-up bleeding to death or on...
Value Proposition: 5 Steps to Craft a Compelling Statement for your Brand
What happens to a generic resume you receive for a job position open at your firm?You will check it once and simply put it aside with a pile of other such resumes. You do so because you couldn’t find anything that highlighted how your firm will benefit from hiring...
4 Factors to Evaluate Whether It’s Time to Pivot to Close
We always hear this phrase, "Go Big or Go Home." where going Big is the only choice that points towards victory. But from a business standpoint, both decisions are equally wise and fruitful. That’s what we have observed working as a brand marketing agency over the...
What’s the Right Time for Paid Marketing?
Research highlights that 73% of marketers use paid marketing to achieve their business goals as they believe it has a direct impact on their growth goals. The above also applies to startups in every stage. Although the right time to invest in and to what extent they...
What’s the Right Time for Paid Marketing in 4 Startup Stages?
A statistic by Hubspot highlights that 87% of marketers believe that paid marketing efforts generate a positive ROI.Indeed, it’s a powerful tool to reach and convert your target audience faster, gain valuable insights, and build brand recognition and a positive image,...
Brand Identity: 5 Steps to Build a Remarkable One for Your Brand?
Imagine a story with the perfect plot and climax, but you haven’t defined the protagonist well.He doesn’t have a clear purpose that drives him and his voice and personality are generic. He’s no different than the many characters in your story.What happens then? Your...
5 Steps to Craft a Powerful Brand Positioning Statement
The main character under the spotlight, the pink lotus among the green, and the vehicle with a red light on a crowded street – – That’s what your firm is when it has a robust brand positioning statement under its wing. Some statistics highlight that firms see a 26%...
![5 Steps to Write an Impactful Vision Statement [+FREE Template]](https://pandoras-box.in/wp-content/uploads/2024/05/Vision-Statement-2.png "Blogs 11")
5 Steps to Write an Impactful Vision Statement [+FREE Template]
A concept in Ikigai highlights that a strong network of people is the foundation of a long and prosperous journey. It's not only true for life but for businesses as well. Your customers, employees, partners, suppliers, investors, mentors, and many more people are the...
How to Write an Inspiring Mission Statement in 4 Easy Steps?
Everything today is changing at a never-before-seen pace, including the shift in consumers' behavior and preferences. They are no longer interested in brands that offer them the best deal but ones that go beyond it - ones that align with their values, work...
How Influencers Drive Brand Loyalty and Lifetime Value?
The Emotional Connect Equation Influencer Marketing nowadays has become a buzzword every brand wants to go after. But it is not a new concept and has been around in different forms for ages - brand ambassadors, celebrity endorsements, and testimonials. However, in the...
Market Research For 4-Step Process To Conduct one Today!
"The top reason for failure of 42% startups is 'No Market Need'." The insights you gain from market research are the base on which you build your business and brand. You identify the gap you can fill with your offering (product), who will benefit from it (target...
Go-to-Market Strategy for Startups: 7 Steps to Build one Today!
“20% of startups failed in the first year, 50% within five years, and 65% within ten years.” Why is that so? They might have faced issues with - Optimizing their resources properly for their goals Being relevant, competitive, and stand out in their target market...
6 Steps to Build an Ultimate Influencer Marketing Strategy for Your Startup
"While many brands have seen the potential of influencer marketing, only a few of them are able to leverage it for their brand's growth." That's the problem Starbuzz had identified and built a SaaS platform that eases the influencer marketing process for brands and...
![4 Key steps to Effective Strategic Planning [Learn from Top Consulting Firm]](https://pandoras-box.in/wp-content/uploads/2023/08/4-Key-Steps-to-Effective-Strategic-Planning-Learn-from-Top-Consulting-Firm-1080x675.jpeg "Blogs 17")
4 Key steps to Effective Strategic Planning [Learn from Top Consulting Firm]
“20% of new startups fail within their first year, and around 50% fail within their first five years.” ~ as per a study by Small Business Administration. What's the reason behind this? They don't have a strategic plan to guide them on - How to research a market,...
5 Easy Steps to Build a Brand Positioning for Your Startup
"81% of consumers need to be able to trust a brand to buy from it." "59% of them prefer to buy products from brands they're familiar with", and "64% of them have a relationship with a brand due to shared values." How can you achieve all of the above? Here's where...
Building a Strong Brand Identity for Your Startup from Day 1
Consistent brand presentation across all platforms can increase revenue by up to 23%. 88% of consumers believe businesses with a clear purpose and strong brand identity can positively impact society. Companies with strong brand identity outperform their competitors by...
5 Top Trends a Marketing Consulting Firm Can Help You Leverage
A new to engage, expand, and grow your business is born with every change in consumers' habits and the market's behaviour. What's overwhelming is that all these new ways (trends) ask for different strategic planning and implementation. Simply put, they all will lead...